This post contains an in-depth look at 13 of the most valuable types of digital content marketing. This article discusses creative marketing ideas to help you get your company and product or service to your customers: guerilla marketing ideas, social media marketing ideas, urban marketing ideas, content marketing … 1. In this day in age, it is crucial to stay up to date with changes and innovations in order to be effective in marketing. It’s very important to showcase your product in a clever way. A series of interviews with senior marketing executives helps shed light on how creativity in marketing has changed in the digital age. October 1, 2011 2. To stay at the cutting edge, to be at the forefront of creativity, means making connections other people have never made, seeing things in new ways, and communicating those new observations and connections verbally and visually to a target audience. Keeping that in mind during this frantic holiday shopping season, I compiled a list of creative advertising ideas with examples to make your brand stand out! If you want to see some successful IRL examples of creative strategies, keep on scrollin’. The Milwaukee River Keeper organization created a clever design that incorporates the waterway’s spouts as art elements for a design that directly links the message with the physical surroundings. For example, suppose a company plans to air two TV campaigns: Campaign A has a creativity index rating of 3, and it has allocated a TV budget of €500,000 per week. It’s certainly a great example of using your surroundings in advertising though. It contains all the pertinent information needed to make the campaign a success. I snapped these photos to document the event: Pawngo's Butterfinger pile in Copley Square. Non destructive, eco-friendly, and original! Now ordinarily a giant pile of Butterfingers appearing in downtown Boston would certainly attract notice, but the sly post-Superbowl insult made the prank that much more worthy of attention. Getting asked to be creative is worse than the dawn of the blinking cursor. I had never heard of Pawngo before, but they got their name out in a clever and original way. Wacarra is an expert in creative strategy and user experience in the digital direct marketing channels. The creative side of marketing communication is one of its most interesting aspects. Types of content and creative examples to inspire your campaigns. Scale your agency with WordStream software, Digital solutions for your entire funnel presented by WordStream. Several people stood around the pile, gingerly picking up a candy bar here and there. Role of Creativity in Advertising 1. FedEx’s brand is almost entirely dependent on their big white trucks. Some companies take this aspect too far, and create an ad that has to be explained which by that point they have failed. Hence, deliberate and cognitive creativity requires a great deal of time, dedication and abundance of knowledge about a particular subject. But good news, you wouldn’t be asked to come up with a creative strategy if you weren’t capable of it. But after about 30 seconds, kids swooped down in hordes, cramming piles of bars into their backpacks in sheer ecstasy. Upon closer examination, this was no glorious miracle, but actually a clever advertising ploy by Pawngo, an online pawnshop business and apparent Giants fan. 6 of the Best Creative Content Marketing Examples for 2020 We know that content marketing is all about creativity. We live in a fast-paced digital world. Creative advertising is when a team of creatives come together to make a campaign or commercial that creatively and effectively tells the story of a brand or nonprofit. Someone told me once that the trick to getting people to like you is to simply get them to talk about themselves. Agencies and big corporations are starting to disbelieve in ‘cool factors.’, Ads are supposed to be designed as catchy, attractive, out of the box, funny and of course they must convey a strong message to the public. A non-creative approach to marketing might produce a print or banner ad. Some include science and business too. Creative thinking includes analysis, open-mindedness, problem-solving, organization, and communication. Showing how your product can serve multiple functions in a consumer’s life will add value to your ad. PPC advertising is a great place to get creative. Creativity varies with taste, geography, culture, time, gender, age etc… For example an advertisement campaign […] More often than not, people don’t like taking the time to look at or read advertisements, so creative advertising is important to attract attention and benefit the advertiser. Emotional advertising improves a brand’s impression, personality and value by instilling feelings in the advertisement. Help me turn site visitors into conversions, Help me manage ads across Google Ads, Bing, and Facebook, Want more ideas? According to Edison, creativity is 1% inspiration but rest of the 99%, it is perspiration. After all, if you’re spending time and money to work with a firm on a well-executed advertising or marketing campaign, you want to make certain you’re getting the most out of your partnership. We've compiled examples of memorable and catchy marketing strategies that will … Types of Creative Strategies with Real Life Examples. Most potential buyers give up and become desensitised to whatever messages are thrown at them. It serves as a guide and gives direction to the whole team involved in the campaign. 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A creative brief is a useful document used when planning for a marketing or advertising campaign. Examples … Marketing can improve your sales and profits. Thomas Alva Edison is one prominent example of this type of creative people. Unconventional Advertising Examples. These are directed towards brand building and conversions and make use of targeted (personalized) advertisement strategies. FedEx knows how iconic their trucks are, and what a great tool they can be for experimental advertising. To develop the relationships between apparent creativity, creative budgets and the ad campaign’s effectiveness, the authors presented a set of more … The importance of creativity in marketing communication. Hence, deliberate and cognitive creativity requires a great deal of time, dedication and abundance of knowledge about a particular subject. Creative Action Plan • Different Names at Different Agencies • Common Characteristics – Target Description – Communication Objective • Product • Benefit • vs. Competition – May have other Sections • Example: Key Fact and “Problem the Advertising Must Solve” (Y&R Creative Work Plan) There’s no second chance at making a good first impression. Featuring well-designed maps, timelines, articles, and even a quiz, this is a great example of native advertising generating interest and value. If you work for an advertising agency/firm, the following examples will serve as great inspiration of what to do. Examples of creative thinking skills include visual art, problem-solving, communication skill, writing, composing music. Many employers value creative thinkers, so consider highlighting your creative thinking skills on your resume and in interviews. ROLE OF CREATIVITY 2. When I see an advertisement, I want to understand the message of the photo right away. Do you have any ideas for using your environment to craft advertisements that stand out? Megan Marrs is a veteran content marketer who harbors a love for writing, watercolors, oxford commas, and dogs of all shapes and sizes. That's why companies have turned to look for more creative and memorable marketing solutions in order to reach their target audience. Target competitors’ keywords. There’s no second chance at making a good first impression. 1. An image and concise strapline should suffice. Inspiring and educating creative entrepreneurs from around the world. Another good tip for your creative advertising campaign is to link your product to different uses or ideas. DUREX (2016) The shock election of Donald Trump in 2016 provoked a … What kind of sorcery is this?  I thought as I stared in awe at the giant mound of crunchy candy. Marketing means selling, and creative marketing is thinking-outside-the-box-selling. Social media marketing expands on this idea by stimulating website traffic and sales by using social media to attract users to the brand. Software and consulting to help you grow your business, Software and consulting to drive success for your clients, A trusted guide for your digital marketing journey. 11 Emotional Advertising Examples Most Used by Brands. Creative thinking is the ability to consider something in a new way. Advertising creativity ADVERTISING: the activity of attracting public attention to a product or business; the business of designing and writing advertisements CREATIVITY: Ability to generate fresh, unique and appropriate ideas to solve … Yesterday I was walking through Boston when I came across quite an unusual scene – a huge golden heap of Butterfingers smack in the middle of Copley Square. See 17 of the best creative advertising ideas from around the world.